With the holidays approaching, this new ad campaign is a magical and festive tale created for Kobo eReaders. Directed by Toronto's Holiday Films Ed McCulloch, the bedtime story-like “A Father’s Tale” beautifully mixes live action and visual effects and is chock-full of festive imagery. Created by Kobo’s own in-house ad agency, the spot is currently airing in Canada, New Zealand and Australia.
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Credits:
Title: A Father's Story
Client: Kobo
Brand: eReader
Agency: Kobo
General Manger: Matt Welch
Creative Director: Darrell Credeur
Art Director: Jessica Wong
Copywriter: Sabrina Christo
Agency Producer: Joe Pistorio
Production Company: Holiday Films
Director: Ed McCulloch
Executive Producer: Josefina Nadurata
Line Producer: Andre Fitsialos
Director of Photography: Paul Meyers
Editorial Company: Flat Iron Edit
Editor: Kurt Ritchie
Visual Affects Company: Track & Field
Producer: Yumi Suyama
Flame: Mike Bishop
Models/Moco: Remote Control
Producer: Brianne Wells
Model Maker: matt crookshank
Music & Sound Design: Eggplant Collective
Casting Director: Shasta Lutz, Jigsaw Casting
Wardrobe: Trish Venema
Production Designer: Greg Keen
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