RONA shows its support for the 2012 Canadian Olympic athletes by participating in a running relay of their own from coast to coast in their newest TV commercial.
Nobody said doing it right was easy, a great ad eh.
Watch as good ole Canadian men take on Canada's glorious challenges using a screwdriver as their baton, from the city streets, a polar bear, the rapids, a cyclist racing a train, diving off what seems to be Niagara Falls, the relay get's the screwdriver to it's destination...too bad he forgot the hammer.
See more of RONA's Canadian Olympic Partnership at http://www.rona.ca/en/awinforus.
Update August 5,2012...
Yes, this spot is 100% Canadian, it was created by the ad agency Sid Lee, Montreal and filmed in various locations across Canada.
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