Samsung "The Next Big Thing"...again
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So Samsung pokes fun of Apple and the iPhone 5 with "The Next Big Thing is Already Here" commercial, and yes it's pretty much the same ad as the one they did last year. It's actually pretty darn funny, the commercial for the SII attacks the iPhone 4 and now it's the S3 going after the Iphone 5...blah blah blah, see it here "The Next Big Thing" was already done. But they are good!
Credits:
AGENCY: 72andSunny
CEO, PARTNER: JOHN BOILER
EXEC CREATIVE DIRECTOR: JASON NORCROSS
CREATIVE DIRECTOR, WRITER: BARTON CORLEY
LEAD DESIGNER: TIM SEMPLE
SENIOR DESIGNER: JAKE KAHANA
SENIOR WRITER: JEFF GONICK
DIR OF FILM AGENCY: SAM BAERWALD
SENIOR FILM PRODUCER: NICOLE HAASE
SENIOR FILM PRODUCER: ANGELO MAZZAMUTO
GROUP BRAND DIRECTOR: JAMES TOWNSEND
BRAND DIRECTOR: GO WAKIMOTO
BRAND COORDINATOR: NADIA ECONOMIDES
BUSINESS AFFAIRS: CHRISTINE CLAUSSEN, SAEYOUNG KIM, MICHAEL MORONEZ
CASTING: ROSS LACY CASTING
MIXER: JOHN BOLEN @ PLAY
MUSIC: DAN PRITIKIN/SOUTH
SOUND DESIGN: BARKING OWL
TRANSFER: THE MILL (COLORIST: ADAM SCOTT)
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