adidas NEO Label signs Selena Gomez as their new style icon, Pulse Films director D.A.R.Y.L. delivers a dynamic new ad, which debuted last Friday, for Adidas NEO, the brand's youth orientated label starring their new global style ambassador Selena Gomez.
In the dead of night a group of teens embark onto the back streets of Los Angeles to paint the city NEO... Leaving their green trail over walls, billboards and street signs. Selena and her allies gather on top of a building to tag a water tower with their distinctive calling card, before the sun rises to reveal a unique impression of Adidas Neo on the familiar skyline of Downtown LA.
Credits:Pulse Films and directed by D.A.R.Y.L.
Below, adidas NEO takes window shopping to a new level with an interactive digital window concept that connects to your smartphone, making it possible to shop at their store after hours without an app or scanning a QR code.
By typing in the special URL you can connect your smartphone to the window and take control of a virtual shopping bag. Any product dropped into the window's shopping bag instantly appears on your mobile ready to save, purchase or share with friends.
This window was installed in September 2012 at the adidas NEO Nürnberg store for a six-week pilot test.
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