People and Planet Positive - IKEA Unveils New Sustainability Strategy

IKEA begins an ambitious sustainability strategy, People & Planet Positive, the strategy is an integrated part of the IKEA Group long-t...

Behind The Scenes of Ikea's "Playing With My Friends"

The new IKEA "Playing With My Friends" ad has been so successful ad agency Mother and IKEA today released the making of the commer...

Ikea's First Music Video-Style Ad "Playin' With My Friends"

Ikea just launched its first music video-style commercials in the UK, and the adverts look great. The first, released to day is "Playin...

IKEA 2013 | Bright Shiny Colours Advert

Press: IKEA, the leading home furnishing company, today announces the launch of a new cross-platform advertising campaign titled ‘Bright, sh...