Lynx and Axe Prepare Us For The End Of The World with Lynx 2012

Lynx, better known as Axe is taking their Lynx Effect campaign from scantly glad women chasing men to preparing mankind for the 2012 end of ...

The Lynx Effect Celebrates 1 Million Fans with Rube Goldberg Machine

The Lynx Effect celebrates achieving 1 million Facebook fans (in the UK) with a creative web film and the Rube Goldberg Machine. The film al...