Name changer, but not game changer

Sheri Berry Designs is now Sheri McCulley

Since getting into licensing about five years ago, I have branded my licensed products with the name and logo of “Sheri Berry,” based on my childhood nickname.

As my licensing partnerships have grown across product categories and even international boundaries, I’ve discovered that this short, rhyming phrase is similar (though not identical) to names used by other people and companies in what has become an interconnected online world.

So as the number of products with my designs continues to expand, and the importance of creating a distinct identity has grown, I’m returning to the other name my family gave me: Sheri McCulley.

The name may be a little different, but the distinctive look and style of original patterns, illustrations, and products I create will remain. When you see the Sheri McCulley logo, you can be sure it’s by the same little girl who used to be called “Sheri Berry” as she sketched and cut, folded and colored at the kitchen table.